APPRAF is one of most valued partners. With 100+ partner coffee farmers, this association plays a vital role in supporting sustainable and ethical coffee production. Together, we work to empower small-scale producers, ensuring fair trade practices and high-quality coffee for our customers.

APPRAF – Association of Small Rural Producers and Family Farmers

At 22 years old, Giovani is a young and promising coffee grower in Ibitiúra de Minas. Always smiling, he found his true passion in coffee, dedicating himself to the production of the Yellow Catuai 2SL variety at an altitude of 1,000 metres. Since beginning his journey in coffee cultivation in 2021, Giovani has stood out for the quality of his fermented lots and his commitment to continuous learning. For him, coffee is not just a job, but a life-changing pursuit where tradition and innovation go hand in hand. Giovani believes that “Coffee is more than a crop – it’s a purpose”, and this belief guides his path in the field.

Giovani de Carvalho

A.L.T Origens Coffee LTD
+ 44 07400371136
100 Derby Rd, Liverpool, Bootle L20 1BP
Company Number: 16397110